The new collaboration between Gentle Monster and D'heygere

Gentle Monster and D'heygere have joined forces in an innovative collaboration, combining their unique creative visions to create a striking eyewear collection. Incorporating D'heygere's jewelry designs into Gentle Monster's original eyewear, this collaboration aims to redefine the boundaries between jewelry and fashion eyewear. One of the most distinctive features of this collection is the inclusion of rings and earrings in the temples of the glasses, transforming the frames themselves into jewelry pieces. This creative approach goes beyond simply attaching jewelry to the frames, reinventing the structure of the glasses themselves. This innovative perspective marks a significant step forward in the field of jewelry eyewear. Stephanie D'heygere, Belgian creative director, expresses her excitement about the collaboration, saying: «The delicately designed products led this collaboration to open a new chapter of eyewear by attempting a unique method of combining frame with jewelry as a structure, not simply attaching it to the frame. It made us take the next step on typical jewelry eyewear».

The collaboration's campaign, a created by London-based photographer Yis Kid, features a whimsical and unique marriage between Gentle Monster and D'heygere, symbolizing the deep bond between the two brands despite the geographical distance and time zone separating Seoul and Paris. This creative concept reflects the imaginative and innovative nature of the collaboration. The Gentle Monster x D'heygere collaboration package beautifully embodies the concept of "timeless beauty of found objects," blending the functional and philosophical identities of both brands. The package, reminiscent of a jewelry box, offers a fresh twist on classic design. Inside, a jewelry cushion also serves as a case for the glasses, adding further conceptual meaning to the entire package.

The collaboration between Gentle Monster and D'heygere is a testament to the power of creative partnerships and the ability to push the boundaries of traditional design. By joining forces and their distinct aesthetics, these brands have created a collection that harmoniously blends fashion eyewear and jewelry, setting a new standard in the industry.