Johnny Lambs unveiled a new shop in Florence

This week the Italian brand Johnny Lambs opened a new store in Palazzo Ruccellai, an example of 15th-century Florentine art and architecture. For the inauguration, the brand invited rapper Rocco Hunt as an official special guest, the Wes Art collective for a collaboration of exclusive gadgets, and author Pietro Resta, better known as WikiPedro, to preside over the presentation of the new store by narrating the history of the building to those present. The evening was enlivened by the musical revival of Disco Stupenda and DJ Tommiboy, amid nostalgic songs and fast-paced rhythms, while catering proposals selected by Spacedelicious in collaboration with Ditta Eredi Nigro further defined the bond established between Johnny Lambs and Tuscan tradition with iconic Lampredotto sandwiches, served during the presentation of an exclusive preview of Johnny Lambs' SS24 and FW23 collections.

Located inside the Palazzo in Piazza Ruccellai, the refined architectural lines that form the Loggia harmoniously accompany Johnny Lambs' preppy aesthetic, bringing art and fashion together in grand style. In addition to representing the achievement of a new goal for the brand, this new project aims to involve local communities in an atmosphere of conviviality and celebration, starting with the collaboration with Calendoli, which in the days leading up to the store opening invited Florentine passers-by to personalise the brand's historic claim "Have a Nice Day!" Inside the Florentine boutique, it is now possible to buy all Johnny Lambs garments, a collection that echoes the Italian lifestyle while retaining a sense of comfort and irony that is fundamental to the brand's DNA.