THEBS is the ultimate marketplace for fashion lovers

What if all Italian luxury came together in one big container to celebrate the quality and heritage of Made in Italy? An ambitious, if not titanic, project that came true thanks to THEBS - from The Best Shops, the platform owned by the network of Italian luxury boutiques belonging to Camera Buyer Italia, between historic family-run realities and ambitious emerging brands. A marketplace that has access to over four hundred physical boutiques in Italy and Europe, collecting the most desirable garments from around the world selected through a constant scouting operation in the international fashion scene.

THEBS aims to enhance the Italian eye and quality that has made Made in Italy synonymous with quality in the world, without, however, closing itself off from international excellence in order to appeal to a trend-conscious customer who, at the same time, wants to be surprised by an extensive catalog. A reality that differs from the others because, in addition to online sales it makes use of the network of physical boutiques that will allow retailers to become strategic partners of brands, and not just mere customers. The stores that are part of THEBS are selected by Camera Buyer Italia for a clientele of trendsetters and enthusiasts. This is already a very broad reality that aims to expand more and more in the future.

Bruna Rosso, Tessabit, Spinnaker, Sugar, Nugnes, O', Julian Fashion, Penelope, and Eraldo, who, thanks to this project, will be able to reach not only the Italian public but also those outside the national borders in what is intended to be above all a collaborative project, in which synergies are encountered to encourage joint work. One example, as we were told, maybe in the optimization of e-commerce photo production where, instead of making hundreds of photos of the same product, THEBS will provide a different structure that can optimize costs and streamline the workflow. An asset, then, not only for the buyer, who will have hundreds of boutiques available on a single site but also for the boutiques themselves, who will be able to pull together in a project of mutual aid and support.