Sunrise in Milan with A|X Armani Exchange

As the music stops and the clubs empty, the city of Milan lights up, picking up the energetic rhythm that animates its streets and spacious squares. This is precisely the instant immortalised in the new A|X Armani Exchange editorial, an image close to the hearts of many young people portraying the intimacy shared by a group of friends in full honesty, over the end of an evening and the coming of a new day.

Starting from the Apollo Club and walking through the streets of the Milanese city, the protagonists of the editorial discuss the account of the previous evening, crossing the streets that flank the Milanese navigli, and then stopping to greet the monuments that symbolise the history of Milan, such as the Arco della Pace, Galleria Vittorio Emanuele, and Piazzetta San Alessandro. The buildings of this city, Italy's world renowned capital of fashion, have witnessed epochal moments, and in this editorial they form the backdrop to a story yet to be written. The new A|X Armani Exchange collection portrays the enterprising spirit of the new generation with a futuristic look, combining waterproof and colourful functional fabrics for windproof jackets with the timeless silhouettes of a denim waistcoat, an oversized white linen suit, and a total denim outfit. The sand-coloured menswear designs, bermuda shorts and bomber jackets, pick up on the hues of the light knitwear of womenswear, while the trainers, white with green, pink or blue details, bring back the brand's codes of sportiness and sophistication.