Peter Do is the new creative director of Helmut Lang

The Helmut Lang brand lives a curious double life. In the world of the archive it is the most revered of all, as well as the most copied by many fashion brands; in contemporary fashion, his collections from 2005 onwards have never been really convincing because there hasn't been a properly inspired creative direction able to live up to its founder. Today that problem has been solved. Peter Do, the brightest star of New York Fashion Week, has been appointed the brand's new creative director, making his debut at New York Fashion Week SS24 in September. Needless to say, the match is practically perfect – perhaps no one like the Vietnamese-born American designer could interpret Lang's inimitable work with the right finesse.

The designer said: «No one embodied radical thinking more definitively than Helmut Lang. It is my deep honor to be entrusted with ushering in the next chapter of Helmut Lang’s legacy. I am excited to learn from the foundations this house stands on and to continue creating new, energetic clothes that inspire people to challenge their understanding of what is possible when it comes to expressing their individuality».