Tradition and craftsmanship in Loro Piana's workshop

At the conclusion of Design Week, Loro Piana hosted a talk and workshop inside the Cortile della Seta dedicated to exploring traditions and craftsmanship. Moderated by Jordan Anderson, editor at large of nss magazine and founder of MQBMBQ, guests at the event were Riccardo Scaburri of Lessico Familiare and artist Cristián Mohaded, author of "Apacheta," the design project the brand created for Design Week. Among the themes touched upon was that of tradition, the focus of Mohaded's work, which in his installation sought to recall the landscapes of Catamarca, the designer's native province, through an imaginative and dreamy reproduction of the Andes. Similarly, Scaburri explained how behind Lessico Familiare is the desire to rediscover another kind of tradition, one related to clothing: «When we started creating this kind of collection we rediscovered elements of our families, such as our parents' clothes or those of our grandparents.»

«Every garment has a story,» added Riccardo Scaburri, thus also highlighting the usefulness of reclaiming something old but pregnant with meaning to give it a second life. This was also the starting point for the workshop in which guests created an exclusive tote bag using recycled fabrics from Loro Piana. A celebration of craftsmanship and rediscovery of the essence of materials. Craftsmanship and craftsmanship related to the work were also the focus of the talk, in which the two guests talked about what they think is the most satisfying moment during the creative process. «It is the final part,» confessed Riccardo Scaburri, «especially being able to see the face of the wearer and understand from the expression if they are satisfied.» «I agree,» Cristián Mohadeds said, «it is important to receive feedback and an emotional opinion about one's work.»

The appointment, in addition to recounting the thinking behind the creative process and its importance, also underscored Loro Piana's commitment to embracing and exploring craftsmanship in Italy and worldwide. For example, vicuña, the animal fiber from Catamarca, is at the center of countless collections of the brand in a dialogue between nature and tailoring that finds its perfect center in the idea of cyclicity in fashion, the concept at the center of both the workshop that was the protagonist of the event and the installation itself, made precisely with waste materials from the Interiors collections.