Eastpak has landed on Mars

Year: 2122. Location: Mars. The protagonists of the new Eastpak campaign represent the humanity of the future, a group of young people now settled on the Red Planet who live amiably in an arid and harsh climate, as the brand's slogan, BUILT TO RESIST, is intended to indicate.  Affirming their commitment to the freedom of self-expression and movement, the statement fully supports Eastpak's codes, such as the durability of their products - which come with a 30-year warranty - and the boundless imagination of their creators, always ready to revisit the iconic backpack with new shapes and colors.

This collection best expresses the lively and practical spirit of Eastpak, with tones such as bright yellow and light blue, army green, and magenta, this year's iconic color. The new campaign depicts through nine different scenes the daily life of fictitious characters, imagining how young people can go about their days 100 years later. Basketball, parkour, and skateboarding: the favorite entertainments of tomorrow's kids are not so different from today's young generation, despite the lack of gravity.