Rafael Pavarotti shoots the new Ferragamo campaign

Ferragamo's latest collection A New Dawn takes up the aesthetic codes of the Florentine Maison, painting with the vibrant colors of sunlight a line of seductive silhouettes, marked by a strong sense of contemporary elegance. Made up of an eclectic cast and the sharp lens of Rafael Pavarotti, the campaign fully reflects the new Ferragamo language, which contains its historical refinement in a modern dimension. 

Surrounded by colonnades emulating the set of the PE2023 fashion show, the images paint a new look for the Maison, deeply rooted in its origins and characterized by a bold side, starting with the color red. A New Dawn celebrates Ferragamo tailoring and its bright future, like that of dawn.