The new collabo between Zara and Clarks

Zara's growth and positioning strategy continues with a new unprecedented collaboration, after a successful year and partnerships that have increased shoppers' perception of the Inditex brand: a capsule with Ader Error, a campaign photographed by Paolo Roversi and Vittoria Ceretti, Charlotte Gainsbourg and Lila Moss as models. Clarks and the fast-fashion giant have teamed up for a new collection featuring the brand's iconic styles such as Wallabees and Desert Boots.

Zara said one of the key elements of the new collection, which features options for men, women and children, is «the interpretation of the iconic models with the use of crepe soles to make them unique». Colour options range from classics such as black or sand colours to bolder suggestions such as shocking pink, bright orange and cow print. The styles are made of leather with a cowhide finish and range in price from €119 to €179.