The new luxury stores around the world

Eye-catching locations, creative strategies, and personalized experiences: brands are betting on new openings by designing ever-evolving shops that complement the digital acceleration of the last 3 years. The news is promising: for Fondazione Altagamma, there will be a significant retail recovery in 2023, with a nice +7%, which is still a good boost to the market compared to the +8% of the digital market, which sees the leadership of accessories, footwear, and leather goods, closely followed by clothing and cosmetics. 2022 was heralded with the opening of the Balenciaga boutique on New Bond Street in London, a brutalist building based on the concept of raw architecture that is also the brand's largest European shop, and the reopening of Dior in Paris at 30 Avenue Montaigne, 10,000 sq. ft. designed by Peter Marino for a 360-degree experience, to Hermès' newest New York headquarters at 706 Madison Avenue, 17,600 sqm, where men's, women's and lifestyle collections are joined by coffee, champagne and cocktail bars where artisans work with leather and repair bags and watches.

Gucci shop in Detroit

Gucci store in Detroit

Gucci store in Detroit

Gucci store in Detroit

The year continued with the opening of the new Gucci store in Detroit, making the brand one of the first luxury labels in the city. With the social initiative "Gucci North Americas Changemakers", the fashion maison had chosen Detroit as a showcase city in 2019 to work with the creative community and support students from different schools. The opening of Library Street, which will showcase men's and women's collections, accessories, jewelry, and watches, as well as Gucci's decor line in 3500 square meters, also marks a new step towards sustainability. Indeed, the premises are LEED (Leadership in Energy and Environmental Design) certified and monitor and promote energy efficiency through LED.

Antonia in Milan 

Antonia's second branch in Milan opens in Portrait Milano, a space curated by architect Vincenzo De Cotiis and dedicated to the search for brands, capsules, and pieces selected with an alternative eye. The nineteenth-century space, part of the former Archbishop's Seminary at Corso Venezia 11, overlooks not only the luxury boutique but also the brand-new five-star hotel drawn by the Ferragamo family's Lungarno collection. The newborn shop, which took more than three years of tinkering and dreaming, is divided into three sections: women's fashion, men's fashion, and a special corner where exclusive and limited editions will alternate.

 Louis Vuitton in Milan

Louis Vuitton store in Milan

Louis Vuitton store in Milan

Louis Vuitton store in Milan

Nomadic-style pop-up for Louis Vuitton, which closes in 2022 by housing the "winter" shop in St Moritz in a strategic yurt, the typical mobile dwelling of Asian peoples. The exterior takes the brand's symbols and reinterprets them in wood and glass; the interior is a triumph of luxury design, including a central fireplace, fine fabrics, and furniture. The yurt is open until 10 April by appointment only. The brand opens 2023 with the new Milan boutique, housed in the rationalist architecture of the former Traversi garage in Piazza San Babila: three floors chromatically separating the women's collections in yellow and fuchsia from the small blue of the space dedicated to men, while the second floor, dedicated to special projects, hosts the global launch of the Louis Vuitton x Yayoi Kusama collection, among endlessly repeated polka dots and reflective metal ball.

Luisa Via Roma in New York 

Luisa Via Roma in New York

Luisa Via Roma in New York

And finally, the great anticipation of Luisa Via Roma choosing New York as the location for its first international shop, joining the historic Florentine shop that opened in 1929. After testing the US market in 2018 with the opening of a pop-up shop at Spring Studios and developing a format between brick-and-mortar and e-commerce, the Florentine boutique has just signed a lease for a space at No. 1 Bond Street, Noho, to open in 2023.