COS presents its collaboration with YEBOAH
The narrative of metamorphosis as the leitmotif of a collection
January 27th, 2023
COS and emerging fashion designer Reece Yeboah are collaborating on a creative project called Metamorphosis. The collection, in partnership with COS, illustrates YEBOAH's evolution by fusing the unique creative language of both brands and incorporating Reece Yeboah's own formative experiences in an original way. Combining street-luxe clothing with contemporary tailoring and the personal approach of both brands results in a collection that balances style and functionality.
The collaboration fits into a more complex framework that has had a positive impact on the designer's life: After being sent back to Ghana at the age of eleven, Yeboah experienced a turning point thanks to the maturation journey he undertook with COS. His creative process thus reflects his journey and the complexity of life, integrating several levels of experimentation. The result is a collection that lies somewhere between its past and its future and is aimed at both individuals and communities. Consisting of more than forty menswear-inspired garments and unisex accessories, the collection uses the butterfly effect to experiment with small details that have a big impact on the performance of the end result. Padded puffer jackets with specially designed hardware hug the body, while a butterfly print abstract dress offers modern tailoring for special occasions.
Clearly turning away from current trends, the collection focuses on individual expression and uses organic and recycled materials to further promote a circular economy. «COS has been a focus of mine for some time and so has they: they had seen what I was creating with Saint and we ended up meeting to create this collaboration and the rest is history. I consider COS to be the leading brand for affordable quality, so we took the opportunity to combine quality and innovative creativity. By bringing the brands together, we can reach a new target audience», said Reece Yeboah.