«Movement, functionality and accessibility have been the building blocks of our DNA since 2017», interview with BLACKTAILOR

«There is something immensely satisfying about the concept of challenge when achieved», reads the introduction to BLACKTAILOR's new FW22 campaign. It is set on a spectacular island in Scotland, the Isle of Skye, which is characterized by its unique winged shape. The aesthetic imagery of gorpcore and the idea of performance functionalism were the cornerstones on which the brand built its narrative. «Movement, functionality and accessibility have been the building blocks of our DNA since 2017», BLACKTAILOR's creative team told us.

BLACKTAILOR FW22

BLACKTAILOR FW22

BLACKTAILOR FW22

BLACKTAILOR FW22

BLACKTAILOR FW22

The brand has excelled in an essential, high-performance approach to fashion. It all started in 2017, when the brand's founders became fascinated by the poetry of distressed denim. Hence the decision to specialize in the design of cargo trousers, conceived faithfully to the paradigm of functionalism and comfort. «We start from the design to make our products, because it is not the price that determines our creations. We constantly strive to find a good balance between price and quality. The most important thing is that the customer receives a final product that exceeds their expectations», they reveal. Black fits perfectly with a language that reconstructs and reinterprets objects typically associated with everyday life. «When we looked at the products on the market, we realized that most products do not fit everyone, so we started designing our own», explains the creative team.

BLACKTAILOR FW22

BLACKTAILOR FW22

BLACKTAILOR FW22

BLACKTAILOR FW22

BLACKTAILOR FW22

Taking into account the wide variety of bodies, BLACKTAILOR developed an inclusive design by trying different cuts on samples with different body measurements, ensuring a good fit. «Our technical designer sewed numerous of basic patterns for models to try, in order to test a better fitting for everyone», they explained. Although BLACKTAILOR currently only has an online shop, it already boasts a community of followers who support the project. «Our take on fashion is deeply collective and based on a healthy relationship with the end customer, who becomes a manifesto and extension of the brand's values», the team stressed. Interaction with users takes place on a daily basis, so much so that the brand carefully considers feedback gathered through reviews and emails to implement the design of its items. «Fashion is, after all, a way to express yourself». And it's also a constant challenge, driven by a «desire to evolve personally, no matter the style or scale», as the team points out. A tenacity and desire to contribute to fashion history while remaining humble, which often clash with aesthetic ideas that are far or near. «If we had to work with one brand, we would choose Vitaly's accessories. Their uniquely designed creations are a perfect match for our merchandise», the team concludes.