Bottega Veneta's initiative to celebrate Italianness in the world

Bottega Veneta, as one of the most internationally renowned boutiques, is committed to supporting other boutiques from around the world through the Bottega for Bottegas initiative. For the second year in a row, the maison is handing over its global visibility to fourteen Bottegas, after launching the project last year and initially involving only Italian Bottegas. This year, the brand has involved shops from all over the world with products inspired by Italian culture.

This December, the website, campaign, newsletters, shop windows and a special exhibition at Bergdorf Goodman in New York pay tribute to these botteghe that celebrate the Italian spirit: from AtelierGK Firenze in Japan to Xiangyu Olive Development in China, outstanding and unique realities in the field of craftsmanship and creativity.