Zegna presents the new Triple Stitch sneaker co-created with MRBAILEY

The Triple Stitch™ MRBAILEY® sneaker may have been the star of Zegna's last SS23 show held in Trivero, on the rooftop of the brand's historic woolen mill. Today the experimental sneaker, which will be produced in a very limited edition and presented in a circuit of boutiques around the world starting in November, becomes the star of a new campaign anticipating its launch. To create it, the brand's artistic director, Alessandro Sartori, collaborated with legendary London-based footwear designer Daniel Bailey, founder of CONCEPTKICKS and known as MRBAILEY - the first guest designer to collaborate on a reinterpretation of Zegna's iconic Triple Stitch sneaker, which, as announced by the brand, will become in the coming seasons «a continuous platform for creative expression», hinting at the future arrival of new reinterpretations of the silhouette signed by the industry's leading creatives. «Although at first glance it might look like a classic vulcanized sole», Daniel Bailey explained, «it is actually a single band of leather, wrapped three times around the shoe to create the foxing. It is a testament to Alexander's attention to detail and his team's skill in craftsmanship at the highest level».

A concretisation of Zegna's Luxury Leisurewear philosophy, the Triple Stitch™ MRBAILEY® sneaker combines different textures in its upper thanks to the combination of leather and suede treated with the Japanese wood preservation technique known as yakisugi, which creates a subtle distressing, almost as if the material had been dried or burned with a flame. Instead, the classic triple-cross detailing remains, paying homage to the ever-sublime façonne that Zegna has become synonymous with while the outer sole that wraps around the upper is hand-applied, while a removable insole inside the sneaker makes the model extremely comfortable to which is added the mesh lining with adjustable elastic closure. «An unprecedented experiment», art director Sartori called it, commenting on the production of a sneaker that while perhaps the most avant-garde and elaborate ever produced by the brand still manages to perfectly represent its new course and creative evolution.