Is Travis Scott's exile over?
Seven months after Astroworld tragedy, rapper prepares for return to the scene
May 23rd, 2022
It has been seven months since the Astroword tragedy, the festival that cost the lives of ten people and became an apparent point of no return for Travis Scott's career. Seven months, in fact, was all the time it took to make Scott, once a deity of music and show business, a mere human being with a future as uncertain as ever. Business deals evaporated, an album release postponed until a later date, and a collection with Dior canceled after a grand presentation during Paris Fashion Week last June. Travis Scott's presence from the pop narrative had been practically zeroed out in a sort of damnatio memoriae such that The Kardashian's production pushed The Kardashian to postpone the show's release in order to eliminate any reference to the festival.
Travis Scott UTOPIA billboards reported in California pic.twitter.com/Ag1OvZK3Yt
— RapTV (@Rap) April 10, 2022
It matters little, however, because closely came also the confirmation, first unofficial and then official, of another return, that of the collaboration with Nike, put on stand-by in November and ready to return in a few days with the release of the Air Max 1 and Air Trainer 1. Awaiting the large-scale release set for May 27th, a few days ago the two sneakers were released on Scott's official website by registering the record figure of more than one million users in the half hour available. Bots aside, the mass participation would seem to be a clear signal about the health of Scott's career, far from the semi-divine levels of a few years ago, but still far from the exiled ones of months past. This, however, is only the beginning, and the truth will probably come later, when between the release of a new record and a return to live shows we will really see who will scream the loudest between Travis Scott's fans and his detractors.