What to expect from the collaboration between Palace and Calvin Klein

After the drop of a capsule inspired by the aesthetics of football shirts in collaboration with Supreme, it seemed rather unlikely that Palace would embark on a new collabo anytime soon, but now that the clues are too many to ignore, a brand new partnership between Palace and Calvin Klein seems official. 

This was confirmed by an unexpected change of profile picture on CK's official page to a logo merging Palace's distinctive triangle with the lettering of both brands, which also appeared on a billboard in New York and was shared by Patrick Tcherno-Ivaneko, Palace's head of public relations and marketing. On 1 April, both brands also released videos in which British actress Joan Collins commented on a denim suit saying she likes it but "wouldn't wear it", shortly before a clapperboard appeared saying "CK x Palace". However, what the capsule consists of, which will be released on 8 April, is still a mystery, although initial rumours suggest it will be a new Calvin Klein x Palace fragrance, although it is hard to imagine a CK collabo without underwear or loungewear, denim or a pair of logoed boxers.

What is certain is that CK has taken a new step in the redefinition of the identity of a brand that, through the succession of years and creative directors, has managed to maintain its role as a modern icon of the US aesthetic and is now looking to expand beyond its classic customer base, It is now trying to expand beyond its classic customer base, converting its immense popularity into fashion credibility through collaborations such as the one with Heron Preston, and at the same time reinforcing its historic link with celebrity culture through the instagram take-overs of Pete Davidson, Machine Gun Kelly and Jung Ho-yeon.