Dr. Martens has a new creative director

Dr. Martens, the British footwear brand that has made history in subcultures such as punk, ska, grunge, psychobilly, mod, gothic, emo, etc. has a new creative director: Darren McKoy. Affectionately known at Dr. Martens as DMac, he now serves as the brand's global creative director after being part of the design and product teams for over four years.

Hailing from his hometown of Sheffield, Darren converted a youthful love of sport into a career dedicated to functional footwear. Over the years he has developed an increasing focus on the brands legacy to be reworked with a view to the future, becoming part conservative, part innovator, the perfect guide to lead Dr. Martens as a composite of yesterday and today.

Darren, who has always been connected to Dr. Martens and thus from the moment he wore his first pair of shoes as a young schoolboy from which he has never parted, joined the brand in 2015 attracted by his passion for self-expression and sub-cultures. In his new role as Creative Director, he maintains a holistic approach that goes beyond just design and aesthetics, immersed in Dr. Martens' ever-evolving subcultural heritage. As a leader, Darren also emphasises the importance of teamwork, elevating the skills of those around him and always being guided by his own philosophy: "Create something good, generate emotion, respect the heritage of the brand".