John Richmond and Shiba Inu in a brand new collaboration

John Richmond, for years synonymous with a strong, decisive, rebellious and recognizable style with an aesthetic DNA that combines musical and streetwear influences, and Shiba Inu, a token born as an "experiment in spontaneous community building" with a focus on decentralization, have launched an unprecedented collaboration: for the first time an international fashion brand and a cryptocurrency in an innovative partnership destined to have an impact in the fashion system and in the digital world.

In the second quarter of 2022, during Milan Fashion Week in September, 10,000 NFTs of JRxShib apparel will be produced and walk the runway along with the entire collection at the John Richmond x Shiba Fashion Show. The theme of the show will bè "Legends Live Forever," a reference to timeless fashion for a new generation that looks forward to fashion and the people who made its history.

The garments will be immediately available in John Richmond Worldwide stores, in the international Flagship stores in Milan and Shanghai, as well as on johnrichmond.com, in selected boutiques and e-partners.