Jacquemus has opened its pop-up in Milan

UPDATE 25.02.22: After the announcement of a few days ago, Jacquemus has finally opened the doors of its Milanese pop-up store. In the beautiful location of the cloister of Palazzo Clerici, the store will be open from today until midnight on February 27, thus becoming one of the main attractions of Fashion Week. Among the items available is the new «La Vague» bag, as well as the iconic «Bambino» and the «Sweatshirt Brodé» hoodie, all in a new white colorway created for the occasion.

After days of teasing, Jacquemus has announced that Milan will be the next location where the format of the pop-up store with vending machine open 24 hours a day, already experimented in Paris and called Jacquemus 24/24, will land. The designer has not specified the exact address of the pop-up store but has already revealed the dates when it will be open: from February 25th to 27th - just in time for fashion week.

The automatic pop-up store format had been hugely popular during its opening days in Paris. As Simon Porte Jacquemus told in an Instagram Story talking about this pop-up store format: «It's not just about buying: it's also an experience, a concept. The idea is to break the frontiers in the world of luxury. We want you to come in feeling welcome and have a great experience no matter what you do inside, you can also just walk in and take a picture. This is Jacquemus».