The contemporary outwear uniform according to Unity

Hyper-clean design and a constant process of research and development are the core of the creative philosophy of Unity, an Italian brand that has decided to conduct an unusual operation for an emerging brand: combining multidisciplinary design, production and development of materials in a single narrative arc that ends with the final product – a hyper-minimalist but also hyper-performing outwewear that wants to become a contemporary uniform. A synthetic vision of fashion whose codes are a reflection of the innovative way of conceiving its target: «Each of our potential customers is seen as the set of his daily and work commitments that can be raised to a new level of style and performance», as the founders of the brand explained to us. The word "performance" is recurrent – because the concept of performance always remains central to the life of the brand:

«The creation of high-performance fabrics and a minimalist and hyper-functional design stems from the specific need to create the perfect product that offers sporty performance but dresses like a fashion item. In an inflated market like that of fashion, study, passion, research make the real difference».

A type of creative process in which technique and design coexist – leaving room for cross-sectoral collaborations that only serve to make the product even more versatile and transversal: «We usually involve, during our creative briefs, some unconventional figures for a clothing brand, such as architects and engineers». Figures that, in fact, are at the same intersection of aesthetics and functionality that Unity explores. The ultimate goal always remains a product «transversal in the different possibilities of use». But the role that technical research has in the production of the brand's collections cannot be underestimated: «60% of Unity's investments in R&D are focused on innovative materials to be used for our garments», the founders explained. «We have a dedicated team that constantly studies, manufactures and tests garments with different uses and characteristics. For the selection of prototypes we have a protocol divided into various phases through which we select and control each material. Each test cycle lasts from 6 to 12 months, after which we decide which fabric that will have the final approval to go into production».

The philosophy that the founders of Unity follow is simple: «the obsessive attention to details ranging from seams, to cuts, to the structures to be given to each garment». A kind of attention that does not exclude further creative flights – just as the founders now say they want to devote themselves to the real needs of people around the world, they still recognize that «needs change and are constantly updated», something that for example has led the brand to produce a more classic type of outerwear towards minimalist techwear, nor are future evolutions excluded. Talking with the founders of the brand, we briefly discussed producing, later, «sartorial creations with technical fabrics and our exclusive production». For now, however, the focus remains on the precision of the designs, the longevity and durability of the materials and a final product that is preparing to become simply a new classic.