Balenciaga is the most searched brand of the last four months

After a year full of successes, it is not surprising if at the first place in the list of the "hottest brands" released by Lyst we find Balenciaga. The brand led by Demna thus maintains its position conquered in the third quarter of 2021, a result obtained thanks to the collaboration with The Simpsons in the SS22 show, but also to the celebration of its creative director, awarded during the last edition of the CFDA Awards. Merit for the success must surely be attributed also to Kanye West, who has become almost an ambassador of the brand and is able to create one of the most awaited collabo of the next months, the one with Gap and Yeezy.

Balenciaga is also among the protagonists of the best-selling products, occupying the first position in the women's ranking with the Neo Classic small bag and the fourth with the Crystal Jacket by The Hacker Project. The list of the "hottest brands" continues with Gucci, which remained stable at the same position as the previous quarter, while Prada rises to third place, as does Louis Vuitton, which climbs from fifth to fourth place. Among the real surprises, however, there is Moncler, up six positions and reaching the fifth place in the ranking and bypassing, for example, Bottega Veneta, with three positions less than the last report.

In the ranking of products, in addition to those already mentioned, deserve a mention the 1953 Horsebit Loafer by Gucci, whose comeback could be attributed to the House of Gucci effect, and two different models of Balaclava, Miu Miu and Stone Island respectively, to certify the trend protagonist of these last months of 2021.