At Pitti Uomo returns S|Style sustainable style

A new edition of S|Style sustainable style was back on stage at Pitti Uomo from 11 to 13 January, the project born in 2020 in the midst of a pandemic to fill the cultural, social and market need in speaking, making people discover and tell a new fashion to conceive collections and seasonality. In the Fortezza, in a special area on the ground floor of the Central Pavilion, Giorgia Cantarini, fashion journalist and curator of the project, presented a selection of 10 brands that create and produce following criteria of responsibility, also inaugurating a new chapter of the collaboration, now fixed, between Rinascente and Pitti Immagine, with the 10 brands featured in the store windows throughout the week of the show with a series of shots taken by photographer Mattia Guolo.

Waste Yarn Project ph. Mattia Guolo

Figure Decorative ph. Mattia Guolo

Junk ph. Mattia Guolo

Ksenia Schnaider ph. Mattia Guolo

Maxime ph. Mattia Guolo

Npalmer ph. Mattia Guolo

Philip Huang ph. Mattia Guolo

Provincia ph. Mattia Guolo

Waste Yarn Project Umoja ph. Mattia Guolo

Curios Grid Umoja ph. Mattia Guolo

S|Style is one of the projects realized thanks to the collaboration of Pitti Immagine with UniCredit, focused on sustainability and innovation, whose basic principles can be summarized in 3 R (recycle, reuse, reinvent): recycle what you have, reuse it in the collections, creatively reinvent garments or accessories. The brands were selected on the basis of these criteria and through scouting with a strong international and inclusive footprint, with a significant presence of female designers at the helm of male labels that also veer towards genderless.

Among the 10 brands protagonists at the Pavilion Ksenia Schnaider who disassembles and reassembles patchwork of sweatshirts, cardigans and denim for the Eastern European look so loved by the Hadid sisters, N Palmer who uses regenerated pieces and vintage fabrics for an explosion of prints and colors towards the boundaries of genderless, Provincia, led by designer Serena Novello, focuses on a-gender clothing with suits between formal and workwear, Umoja which offers minimal sneakers and certified organic materials, for a vibe with African roots and a contemporary destination. Brands that have distinguished themselves for having combined creativity and innovation and for having made the future of the planet the protagonist of their way of understanding and producing clothing.