Dr. Martens yesterday opened its first store in Milan, as well as the third in Italy. The new space in via Torino, which joins the previous openings in Rome and Verona and the first shop set up in the Rinascente Duomo Milan. A greater presence of the brand on the territory and an ever stronger connection with its local community is part of the new distribution strategy of Dr. Martens.
In line with the other stores, the new Milanese space was also created under the banner of the brand's iconic values and that freedom of expression that immediately envelops and welcomes consumers as soon as they enter via Torino. For the occasion,
Prosa Bang, an Italian
graffiti artist, celebrated with his art, on the interior walls of the store, the arrival of the brand in the city and the strong connection with the artistic world that has always distinguished Dr. Martens. Inside the 64 mq store there is the wide range of the brand's products including the
Originals line, which has been joined by the
Made in England line factory, which has kept the original workmanship of the very first pairs of boots made in the brand in
Northamptonshire. There are also the latest Dr. Martens drops and limited edition collaborations.
