Fendi signs the 2.5 million euro restoration of the Temple of Venus in Rome

Fendi is a brand closely linked to the city of Rome, both because the capital is the city where the brand was born, and because the brand itself has often created a parallel between its identity and the classic world. A bond that since yesterday has become even stronger, with the announcement of the completion of the restoration of the ruins of the Temple of Venus and Rome to which Fendi has contributed 2.5 million euros – the Temple of Venus among other things had been the location of Fendi's Couture 2019 show as well as its 600-seat moonlight dinner after the show. 

The temple is perhaps one of the most iconic monuments of the Colosseum Archaeological Park, the largest religious building in ancient Rome designed by Emperor Hadrian himself. In ancient times, the temple was dedicated, in addition to Venus, also to the cult of Eternal Rome – and for this reason Silvia Venturini Fendi defined it in a statement «the spiritual birthplace of our city». The restoration work, which lasted 15 months, involved over 60 professionals and focused on the structural and decorative aspects but also on a lighting system that enhances the monumental ruins of the building in the context of the city panorama.

Among Fendi's various projects dedicated to the restoration and protection of Rome's monuments, there was the 2015 one dedicated to the Trevi Fountain, which also became the set of the brand's 2016 Couture show; the Fendi for Fountains project that concerned the complex of the Quattro Fontane, as well as other historical fountains such as those of the Pincio and gianicolo; the installation of a statue of Giuseppe Penone in Largo Goldoni, in front of the brand's boutique and, finally, the three-year partnership with Galleria Borghese.