Simplifier's new Chapter III collection

Born in Paris during the pandemic, Simplifier was a brand that picked up the trend of hyper-versatile normcore by focusing on founder Christophe Nguyen's favorite garment: the white shirt. A kind of Gen Z response to the many streetwear brands founded by Millennials who produced the classic t-shirts and hoodies, Simplifier wants to propose, more than highly original items, an essential wardrobe for everyday life, focusing on limited stocks and a purist and linear production philosophy. After the first drop, the brand is back with a new selection of products for autumn 2021 made of polo shirts and sweatshirts, denim overshirts and white t-shirts – all timeless staples that were immortalized by Samuel G. Wolter at the Jardin du Luxembourg.

To the range already designed by Nguyen and composed mainly of shirts, some of which in a heavy cotton fabric and decorated with metal buttons, the brand's vision has also extended to accessories such as hats and organic cotton tote bags but also army liner style coats and a series of winter fleece. However, all of them reflect the philosophy of the brand, explained by Nguyen to nss magazine during his interview: «The way I imagine my ideal model is similar to that of the sneaker world, which is organized in drop, or that of Apple, with our products that, while remaining the same, are updated from year to year for people who share the same interests: fashion, sports, travel, gastronomy... »