Nobis will donate used jackets to help the most vulnerable members of the community

After the success recorded in 2020, the Canadian luxury outerwear brand Nobis announces the second edition of the #NoColdShoulder international charity campaign, starting in November: global initiative that aims to collect used jackets in excellent condition to help the most vulnerable members of the community to face the winter.

About 13% of the world population lives below the poverty level and #NoColdShoulder was born with the aim of bringing to part of them comfort. In Italy, Nobis has decided to partner with Arca Onlus Foundation, founded 27 years ago to help people who find themselves in a state of severe poverty and social exclusion. The initiative was also promoted by international brand ambassadors, such as the Italian-Canadian actor and co-star of the well-known television series Gray's Anatomy, Giacomo Gianniotti and the actress Maitreyi Ramakrishnan, main character of the Netflix series Never Have I Ever.

In 2021 Nobis has set itself the goal of being able to help about 15,000 people around the world: during the month of November, so for every purchase made by e-commerce, the brand will send an airtight bag to donate a used jacket in good condition, and a limited edition cap. To join the initiative, just put your used jacket inside the sealable and eco-friendly bag, download the prepaid label and take the package to the nearest post office, or deliver it directly to Fondazione Progetto Arca, in Milan in Via degli Artigianelli 6. Furthermore, for each jacket purchased during the month of November, Nobis will make a donation of € 50 to the Arca Onlus Foundation.