Li-Ning inaugurates its high-end line with a flagship store in Beijing

Continuously growing in the Chinese market and beyond, Li-Ning inaugurates 1990 the new high-end line based on the brand's heritage and Chinese philosophical principles. To celebrate the launch, the brand opened a dedicated flagship store in Beijing on November 6th that hosted the first FW collection of the new brand.

Inspired by the exploits of Li Ning, the former Chinese gymnast who won 106 gold medals and founder of the brand, the new collection combines Chinese artistic and cultural details with functionality and coolness, drawing inspiration from the ancient Chinese philosophical concept that the sky is round and the earth is square: the classical philosophy is translated into haute couture clothing, accessories and footwear that embrace innovation.

For a long time among the most active names in the sneaker game, Li-Ning represents one of the fastest growing realities thanks to an experimental spirit able to differentiate the brand from the great competition of giants such as Nike and adidas. It is thanks to this work that in recent months has managed to earn a place in the hearts of sneakerheads inside and outside the Chinese territory.