Banana Moon 1978 presents EVISU x Sfera Ebbasta

Opened in 1978, Banana Moon was born in Bari after a trip to London. The charm of the English city, full of history and charm, but above all that of the Underground metro, which with its white tiles became the primary source of inspiration for the creation of the store. A visionary concept, which despite several criticisms of the interiors and windows, saw its consecration when Elio Fiorucci decided to use the same idea in his Milan store in Piazza San Babila.

Since then Banana Moon offers the best of the global streetwear scene, carrying on a story made of passion for its work and continuous research, a forty-year career that has led Banana Moon to become one of the stores chosen by EVISU and Tomorrow London for the release of the long-awaited collabo between the Japanese brand and Sfera Ebbasta. Fourteen pieces created by designer Ernesto Avenia, who worked closely with Sfera reimagining EVISU denim to create a dynamic and modern collection. "I definitely like to bring all my creativity to any project I'm involved in - and for this collaboration with Evisu it went even deeper as I always dreamed of buying their jeans when I was a kid," said Sfera Ebbasta, who carefully studied the brand's history and archive to create his collabo. The link between the world of music and Banana Moon is certainly not accidental. Over the years, the store has hosted various events starring The Night Skinny, Gue Pequeno, Dj TY1, Ernia, Bassi Maestro, Tormento and, of course, Noyz Narcos, with whom a special relationship was born as Propaganda Clothing's first shop-in-shop.