The new life of Made in Italy fashion

After an exciting Fashion Week, made up of unimaginable collabs and shows in five cities around the world, Italian fashion seems to have returned to its rightful glory, ending this week of catwalks and presentations as the absolute star. Fendi and Versace hit the headlines with a surprise show that will be talked about for a long time to come, Gucci opened its virtual vault showing us a new way of understanding the brand, while Moncler created a virtual metaverse connecting corners of the world thousands of kilometres apart to present MONDOGENIUS. In the midst of these fireworks, however, lies the real news, the one that is perhaps less noisy but in many ways more important than those already mentioned. As also written by Andrea Batilla and Federica Salto, the winner of this Milan Fashion Week was Italian fashion, but not the one made up of big names, but the young one made up of talents ready to conquer their own space.

A generation led by Sunnei, in which, after the move to the Vanguards fund, Simone Rizzo and Loris Messina have raised the bar in every respect. While there were few doubts about the talent, the brand has taken a step forward, especially in terms of communication, always managing to create captivating content that perfectly matches the irony and provocation that often pervades its collections (do their new glasses ring a bell?). We left Marco Rambaldi in Via Lecco, in the heart of the Porta Venezia district, where the Bologna-born designer, class 1991, began to talk about the idea behind his brand, the one made up of inclusiveness and social commitment, in a story that has continued in his new collection, RAMBALDIMANZIA, demonstrating once and for all how fashion can also be a personal and human story. From A.C.9 to DES PHEMMES and ATXV, Del Core and Quira, young Italian designers seem to be enjoying excellent health, in a reversal of the mentality that until a few years ago preferred to relegate emerging names to oblivion, giving space only to the most famous ones.

If on the one hand the initiatives of Armani first and then the Fashion Chamber have traced the path for young Italian designers, on the other hand they have been able to create their own path where there seemed to be none, working on languages and technologies. Obviously, we should not forget the importance of the work done by Alessandro Dell'Acqua, founder and creative director of N°21, who has long chosen to support Alfredo Cortese and A.C.9 to the point of entrusting him with the creation of some of the garments that were part of N°21's SS22 collection. While the big names are rediscovering the power of logos as a sure-fire sales tool, it seems the time has finally come to start imagining a generational change in the coming years. While it may be premature to imagine one of the names mentioned above at the helm of a big brand, time is certainly on our side when it comes to looking to the future of Italian fashion with marked optimism.