The new capsule of Uniqlo UT x Jeff Koons

Active for over 40 years, Jeff Koons is one of the greatest living artists – with works exhibited at the Guggenheim, Fondazione Prada and MoMa, among others, and sold by Sotheby's to collectors around the world. The artist's work has always focused on pop culture and transforming everyday objects such as balloons into sculptures, leading him to collaborate in the past with brands such as Louis Vuitton and Stella McCartney. Today the artist announced a new collaboration, this time with Uniqlo UT, for a clothing capsule consisting of t-shirts and hoodies depicting some of his most famous works.

The collection includes among its graphics five of Koons' most important sculptures, including Rabbit and Balloon Dog (Orange). The eight garments that make up this collection will also be sold at the Quatar Museum in the IN-Q giftshop during the Jeff Koons: Lost in America exhibition that will open in November. About the collaboration the artist said:

«I really appreciate the way Uniqlo is in touch with my generation, but also with the younger ones. [...] I hope that this collaboration can help people around the world connect with each other and that art can enrich their daily lives.».