Moncler presents MONDOGENIUS: a phygital universe to immerse yourself in Moncler Genius
A trip to five cities with the extraordinary participation of Alicia Keys
Fashion
September 15th, 2021
September 15th, 2021
On September 25th, Moncler will present the new Moncler Genius collections with a MONDOGENIUS immersive phygital show live from five different cities: Milan, New York, Shanghai, Tokyo and Seoul. The event - which also sees the extraordinary participation of Alicia Keys - will tell the visions of the 11 designers who collaborated with Remo Ruffini's brand during the Genius project. It will be a digital journey through five metropolises, a Moncler mini-metaverse that combines different cultural universes, exploring the boundaries of creativity and giving shape to new experiences through the contamination of different energies and worlds, thus bringing together different communities in a journey of unexpected content.
Francesco Ragazzi
Dingyun Zhang
Hankook Kim
Hideaki Yoshihara & Yukiko Ode
The protagonists will be the designers Matthew Williams, Hiroshi Fujiwara, JW Anderson, Craig Green, Veronica Leoni, Sergio Zambon and Sandro Mandrino, while in addition to Alicia Keys other international stars will participate such as the actress and singer Victoria Song from Shanghai, Solange from New York and also Luca Guadagnino. During the event, the next designers who will collaborate with Moncler for the continuation of the Genius project will also be revealed: Francesco Ragazzi of Palm Angels, Yukiko Ode and Hideaki Yoshihara of Hyke, the enfant prodige of avant-garde outerwear Dingyun Zhang and Hankook Kim of Gentle Monster. The show will mix creativity and entertainment exploring eclectic aesthetics ranging from fashion to cinema, from art to extreme sports. Remo Ruffini commented:
«In these ever-evolving times, I truly believe in the power of connecting communities around the world through experiences. The greatest inspirations I had in my life came directly from people and at Moncler we know that the more we inspire people, the more they inspire us. This is the principle that guided the creation of Moncler Genius for 2021. MONDOGENIUS has been designed to be a real immersion into Moncler’s energy and cultural evolution without leaving anyone out».
