Poste Italiane has dedicated a stamp to Gucci

On the occasion of the centenary of its foundation, the Ministry of Economic Development and Poste Italiane have dedicated a commemorative stamp to Gucci that will be issued today in a circulation of 300,000 copies. The design of the stamp, printed by the Istituto Poligrafico e Zecca dello Stato in rotogravure, is the result of a collaboration between Gucci itself and the State Mint and depicts a detail of the Flora print, made for Gucci by Vittorio Accornero de Testa in 1966 and later became one of the main distinctive signs of the brand – also appearing in the brand's latest collection. 

For the occasion, a philatelic folder was created, in A4 format with three doors, containing the single stamp, the quatrain of stamps, a canceled and stamped postcard, an envelope for the first day of issue and an identification card. The folder will be contained in a custom envelope. To accompany the stamp, moreover, the illustrative bulletin was created with an article signed by the CEO of the brand, Marco Bizzarri and Alessandro Michele. Here is the statement of the two:

«Everyone who works at Gucci is a guardian of a brand but also — and above all — of a house […]. This dream continues to speak to a global audience a century later because Gucci’s values create value».

The issue of the stamp, in addition to celebrating the long history of Gucci, accentuates the brand's presence in the field of collectibles – a category in which the brand has recently expanded both with the temporary opening of Gucci Cartoleria and with the recent collaboration with Superplastic to create NFT and collectible toys but also with the recent sale of NFT taken from the brand's Aria show and sold through Christie's last spring. In general, collectibles perform two functions for a brand: the first is cultural validation, which in this case comes from the Italian State itself but can also be created through collaborations; the second is to create a wider exposure for the brand that leads it to expand its clientele.

The new Gucci stamp is already available at the authorized Post Offices, the "Spazio Filatelia" in Florence, Genoa, Milan, Naples, Rome, Rome 1, Turin, Trieste, Venice, Verona and on the website filatelia.poste.it.