5 things to know about Supreme's FW21 collection

With the acquisition by VF Corp and the ultimate victory over legal fakes, the creativity that powers Supreme has seen a new impetus. The brand began to expand silently in the luxury market, opening for example a location in London's Dover Street Market, but also returning to the glorious days of its over-the-top collaborations, such as that of the New York Underground, which saw a train become a literal Box Logo on rails. But the brand has really surpassed itself with the new FW21 collection, whose global drop has been set for next August 19, and which includes a very rich catalog of products in which you can read, between the lines, the evolution experienced by the brand.

To take a closer look at all the details and references, here are the 5 things to know about Supreme's FW21 collection.

1. The approach to the luxury market

While remaining in the spirit of a streetwear brand, Supreme has always collaborated with the great protagonists of the fashion world. This season, however, especially in the outerwear category, some of the items presented have a distinct luxury imprint that, together with the recent opening of a corner dedicated to Supreme in the Dover Street Market in London, suggests a slow but progressive expansion of the brand towards higher market segments. The product in question is an alpaca wool coat co-signed together with Loro Piana and present in two colorways – but there is no shortage of worked leather jackets with satin interiors and collaborations with Schott, which include a calfskin puffer jacket and a Perfecto decorated with a graphic from the famous film The Crow. 

2. New York & nostalgia

The authenticity and the link with New York, the brand's hometown, are the inalienable figures of Supreme's DNA. A love for the Big Apple and its street culture that in this collection has emerged again through three pieces of outerwear: the first is a Puffer Jacket covered with an all-over print of the young New York skaters gathered in Lafayette Street, location of the first historic Supreme store; the second is a Shell Jacket decorated with the faces of two of the most important rappers of the New York scene, Nas and DMX; the third is a parka decorated with the symbols of the New York Yankees. But there are also t-shirts that reproduce the New York skyline and the graffiti of its subways.

3. The artistic collaboration

Supreme is not only pop culture but also a link with the world of art and design. This season there are three main artistic personalities whose face or works appear on the brand's garments: the first is the legendary music producer of Columbia Records, Rick Rubin, who becomes the protagonist of a t-shirt; the second is the Japanese surrealist illustrator Tadanori Yokoo, famous for his posters designed for the Beatles, Cat Stevens and Santana; the third is Christopher Wool, whose untitled works decorate work jackets and jeans. But there is also a series of porcelain trays and dresses decorated with lady pink artwork.

4. The crazy gadgets

Ping-pong tables, Gundam robots, Hästens Maranga beds, Carrera ski goggles, Skittles chocolates, saws and crystal boxes, a log of firewood, a megaphone, a ream of letterhead, balaclava, portable printers, a Swiss army knife. The gadgets that the brand is preparing to launch are perhaps among the most eclectic and bizarre that have ever been seen – and they are already an absolute cult.

5. The t-shirts with the parodies of Barilla and Shrek

Obviously, after the gadgets out of mind, the t-shirts could not be missing: two in particular caught our attention. The first reproduces the packaging of a pack of Barilla spaghetti, and is called Spaghetti Tee; while the second, already destined to obtain a huge success with the public on the wave of fashion-trolling, reproduces the name of the brand with the letters used for the title of Shrek.