The SS21 capsule collection by Slam Jam x Brain Dead
Luca Benini's hub and the Californian brand return to collaborate for the third time
July 27th, 2021
Slam Jam and Brain Dead are two modern icons of the streetwear world. The first, founded in '89 by Luca Benini, was the main responsible for the opening of Italian fashion towards streetwear; the second, founded in 2014, is a brand that has been the main interpreter of the new streetwear and the new cultural importance that it has assumed in recent years. Two realities with a keen eye towards everything disruptive and innovative that have a lot in common and that today have reached their third collaboration with a new capsule, which also includes a rug, for the SS21 season.
The result of this third tie-up is a very concise range of summer essentials: three t-shirts, a long-sleeve polo shirt, shorts and above all lifestyle accessories such as glassware, a tea towel and a new co-branded version of the now famous Brain Dead rug. The entire aesthetic of the collection revolves around the union of the two logos that mix the classic symbol of Slam Jam with the iconic Rabbit Graphic by Brain Dead.