Slam Jam second fashion collection

Last December Slam Jam, the iconic retailer founded in Ferrara by Luca Benini in 1989, unveiled its first collection, the first not part of a collaboration with an external brand, an ambitious and unprecedented project that aimed to define a contemporary uniform. 

The second instalment of (Un)corporate Uniforms, always with the support of the Paris creative studio Ill-Studio, is a casual and informal update to the status quo. Seven unique items incorporate different technical treatments to achieve a singular outcome. Reflective spray-on details feature across a t-shirt and hoodie combo which could be perfectly paired with the ultimate silver shopper. A bleached marble tee features a chain logo designed by Fergus 'Fergadelic' Purcell and a perforated hoodie feature a Slam Jam icon punctuated on the back and the new motto printed on the hood. 

Every item of the collection is made in Italy and follows the prototype of the ultimate uniform. The collection is now available on slamjam.com and at the Milan store.