Summer in Biarritz in Hélas' SS21 lookbook
The city's skaters, led by Lucas Puig, have become the faces of the collection
June 30th, 2021
The French skate brand Hélas is back again this summer with a new collection and a new lookbook. The protagonists of this season are the skaters of Biarritz, portrayed with fidelity and captained by the skateboarder-star international Lucas Puig. The thematic focus of the images is that of the family that, in terms of clothes, turns into a vibrant and colourful collection, perfect for the warm season.
As for the most interesting garments, you can find many references to the 90s throughout the collection. For example, the Smiley line consisting of denim trousers, a T-shirt and a bucket hat or the Supporter line, which includes a shirt, overalls and shorts, but also Pyjamax sports pants. Finally, there will also be the Exotic line that features garments with a beautiful leopard print.