Gucci designed the uniforms of the staff of the Castello di Rivoli Museum

Today the new exhibition supported by Gucci A.B.O. THEATRON. Art or Life has been inaugurated at the Castello di Rivoli Museum of Contemporary Art, dedicated to the work of Achille Bonito Oliva, one of the most important art historians, contemporary critics and curators, as well as one of the protagonists of the fashion film Gucci Aria. 

The exhibition collects works of art, documents of set-ups, archive materials and a wide selection of television materials that retraces the extraordinary career of Bonito Oliva. Among the guests of the exhibition, in addition to Bonito Oliva himself, Maurizio Cattelan, Milovan Farronato, Sarah Cosulich, Theo Imani and Silvia Calderoni, the protagonist of Gucci Aria.

For the occasion, Gucci designed the uniforms of the staff museum, whose members have been renamed "guardian angels" of the exhibition, which bear a label on the chest that reads "Jardiniers du Théatre", that is, as imaginary gardeners take care of the theatrical staging of the exhibition. With this decision, Gucci wanted to enhance cultural operators and emphasize the importance of their role.

The project is inspired by the February 2020 fashion show when Alessandro Michele, creative director of Gucci, and his team, wore uniforms showing the public the backstage work of the défilé on the occasion of the presentation of The Ritual collection.