Escape from boredom in the Carhartt WIP campaign for SS21
An aimless journey in the name of workwear
May 28th, 2021
Set in a post-industrial setting in the heart of France, the new Carhartt WIP campaign is the story of three friends on a journey with no destination but with the sole purpose of escaping the restless summer boredom.
The campaign is directed by Joaquim Bayle and Sylvain Sey, a creative couple born right inside the Carhartt WIP store in Lille before moving to Paris to pursue their careers as filmmakers and photographers. The SS21 Carhartt WIP collection is available online and in store.