Gucci to show in Los Angeles next November

As the rest of the world reopens and restrictions ease, fashion brands are also returning to planning physical shows and saying goodbye to digital. Gucci, for example, has just announced that the brand's next show will be held on November 3rd in Los Angeles and that it will be a physical event. It could be defined as a "repair show" after the necessary cancellation of the show that was supposed to be held in San Francisco last year, then transformed into the show Epilogue due to health restrictions. 

Gucci's next show will also coincide with the LACMA Art+Film Gala, which will also be held in Los Angeles just three days after which the brand is the founding & presenting sponsor. It will be a return in style to the United States, a very important market for Kering, where the promotional activity of the brand had focused so much with the opening of a Gucci Osteria in Los Angeles (one of nss magazine contributors was there to give us a first-hand reportage) but also with its recent campaign with A$AP Rocky and Tyler, The Creator and its Valentine's Day campaign.