IUTER collection dedicated to the legendary magazine 'Frigidaire'
Along with a documentary by No Text Azienda
April 30th, 2021
It was 1980 when Vincenzo Sparagna, former director of the satirical publication Il Male, decided to found a new magazine, which soon became revolutionary and totally avant-garde, a project carried out together with his collaborators, illustrators and graphic designers, Tanino Liberatore, Andrea Pazienza, Stefano Tamburini, and Filippo Scozzari. Thus was born the magazine Frigidaire. Over the decades, Frigidaire wrote the history of illustration with the dystopian comics RanXerox by Liberatore and Tamburini, also adapted for the United States and Japan, as well as giving space to journalistic inquiries, columns, comics, music and more. Sparagna also founded in 2006 a town of 3000 inhabitants, Giano dell'Umbria, in the province of Perugia, in an abandoned former ballila colony, and renamed the Republic of Frigolandia.
In 1991 the cover of the magazine featured Ilona Staller who returns today as the protagonist of the IUTER SS21 collection, Frigidaire & Cicciolina x IUTER "Save Frigolandia", which retraces the history of the innovative Italian magazine, celebrated now through a capsule collection made of T-shirts, hoodies and shirts.
Along with the release of the collection, No Text Azienda has made a documentary that tells the long history of the magazine that has changed the world of Italian journalism and art.