The fantastic creatures of Gentle Monster latest campaign
'The Circle of Life' is filled with strange beings that populate our dreams
April 21st, 2021
After presenting its futuristic concept store in the heart of Seoul, Gentle Monster, the brand that is revolutionizing the eyewear market thanks to cutting-edge collections and innovative design, is now unveiling the campaign dedicated to the latest Nano Collection.
The campaign, entitled, The Circle of Life, is the result of the collaboration with visual artist collective AES+F and takes form in the art film that was created simultaneously as a pursuit of our origins and of our future, where we reach out to fantastical creatures as if for our dreams and where our lives have no beginning or end.
Gentle Monster invites the viewer into a world where surreal creatures and strange structures float in the sky, and where Nano Collection’s bizarre products evoke a rush of emotions.