Prada Linea Rossa's latest campaign shot in LA and Shanghai skate parks

Among the countless reasons that made Linea Rossa one of Prada's most iconic and celebrated collections, there's definitely that spark of genius, totally avant-garde for the time, that idea of creating an unprecedented blend of two apparently opposite worlds, like that of sport and that of luxury. The result has been a watershed in the history of fashion, a before and after moment visually embodied by that red line that decorates the items of the collection.

For Spring/Summer 2021, the Prada Linea Rossa campaign reinvents the brand’s iconic red line as the demarcations of spaces designated for sport, universal markers recognised in communities around the world. Skate parks across the diverse terrains of Los Angeles and Shanghai are united through these delineations - marking out new territories and spaces for activity, for unity within communities.

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The unique talents chosen to front the campaign epitomize excellence - each with a tie, directly, to the sport of skating or BMX riding. Cai Xu Kun is a world-famous Chinese singer-songwriter and record producer, whose multiple skills also include the sport of rollerblading. Briana King is a skateboarder, model, and community organizer from East Los Angeles. She is well-known for organizing and touring girl and queer skateboarding meet-ups around the world. Rachelle Vinberg is an actor and skateboarder who stars in the 2018 film Skate Kitchen. Austin Augie is a photographer and award-winning professional BMX rider, with over half a million subscribers on YouTube. Le’Andre Sanders, a talented local Los Angelean skateboarder, plays a cameo role. Each of these figures features, in the campaign, within the instantly recognisable spaces of these sports courts, reconfigured and reimagined through the Prada Linea Rossa red line.

The collection is lightweight and streamlined, engineered to a dynamism representative of the contemporary world. Silhouettes alternate between body-hugging and free-flowing, all emphasizing locomotion - the energy of movement. Both men’s and womenswear share traits: a sharply focussed palette of white, black and grey with the iconic Linea Rossa. As always, technical fabric innovation is fundamental. Polyester knit fabrics delineate the body, a basis for fluid layers of techno-knit and nylon - thin, lightweight and waterproof ripstop, whose semi-translucence allows glimpses of the form in motion.