Stone Island and New Balance kick off a long-term partnership
The first collaborative products will drop later this year
March 18th, 2021
After the acquisition by Moncler last December, Stone Island has now unveiled a new partnership that will characterize the brand's next collections and products. The Italian brand has in fact announced the start of a long-term collaboration with New Balance.
Both renowned and known for the research and functionality that characterize them, Stone Island and New Balance met with the idea of giving life to a footwear collaboration that will be released in several drops over the next few years. Far from seasonal trends and boasting a strong historical identity and a very rich archive, the two brands intend to create a shared vision based on the same values.
"Our collaboration with Stone Island is not only rooted in performance innovation but elevating our mutual values of premium craftsmanship and superior product quality," said Chris Davis, Chief Marketing Officer at New Balance. "There are only a limited number of brands that can be referred to as iconic," said Carlo Rivetti, President and Creative Director at Stone Island. "They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end-users."
Both New Balance and Stone Island have always made collaboration one of the founding elements of their history and aesthetics, within well-identified imagery that is enriched each time with different yet perfectly coherent influences.