KITH's first European flagship store

After opening its first location in Tokyo last year, KITH is now preparing to inaugurate its first European flagship store. The location chosen is Paris and space consists of over one thousand square meters spread over three floors in the historic Pershing Building, not far from the Arc de Triomphe, whose interior design was curated by Snarkitecture. In addition to hosting an internal courtyard, space is distributed to host the various activities of Ronnie Fieg's brand, the part dedicated to retail, with apparel and footwear, the Treats part, a small bar, and the Sadelle's restaurant. 

A stunning staircase in Carrara marble is the element that welcomes visitors and accompanies them to the first floor, where the men's, women's, children's and footwear collections are visible. However, the ceiling of these rooms is the real protagonist, thanks to the installation of a large number of Nike Air Max 1s in resin-cast, the silhouette chosen to pay homage to the Center Pompidou.

The inner courtyard is dominated by a green wall and is decorated with a floor made of several Carrara marbles. The Sadelle's restaurant menu will focus on a special New York-style brunch, although there will also be oysters and caviar. Next to the restaurant is the space dedicated to Treats. In the basement, there is instead an art gallery that from time to time, and in conjunction with releases and drops, will host various exhibitions and immersive experiences. 

To celebrate the opening of its first European store, KITH has returned to collaborate with Nike on a special Air Force 1 inspired by the French flag, which will be available exclusively in-store, in a space created specifically for the drop.

KITH's new store will open its doors tomorrow, February 26, in Paris, at 49 Rue Pierre Charron.