Discover the new Swatch and MoMA collection in the live shopping experience

Six masterpieces of modern art are the protagonists of the collaboration between Swatch and the MoMA in New York, launching with a special live streaming on Thursday 4 March at 6:30 pm where Swatch will present the new collection with the participation of Edoardo Monti, collector and director of Palazzo Monti in Brescia.

The Starry Night by Vincent van Gogh, Hope II by Gustav Klimt, The Dream by Henri Rousseau, Composition in oval with color planes 1 by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita by Tadanori Yokoo and New York by Tadanori Yokoo are the works chosen for this new chapter of the relationship between the Swiss brand and the American museum born with the exhibition of three iconic Swatch watches in the permanent collection. The Swatch X MoMA collaboration is completed with 3 Swatch X You designs by Beatriz Milhazes: three of her works (Suculentas Beringelas, O Espelho and Meu Bem) will in fact be available on the Swatch website and anyone can customize their watch comfortably online.

SAVE THE DATE: To participate in the live streaming just connect to this link on Thursday 4 March at 18:30, but you can already leave your email to receive the invitation. During the live stream it will be possible to buy Swatch X MoMA watches.

Edoardo Monti has been curator of exhibitions and projects also outside Palazzo Monti, such as Transatlantico a Mana Contemporary (New York 2020-2021), Art Drive-In Generali (2020), (Very) Young Italians in collaboration with AucArt (2020 ) and Stefano Perrone at Villa Litta (2018). He is also a member of the board of directors of Italian Art Trust and MTArt Agency, and is in charge of the ArtVerona VIP program and their social and digital strategy.

"We are proud to continue the ongoing collaboration between MoMA and Swatch with this new collection of watches inspired by the works of art from the MoMA collection. MoMA's commitment to integrating good design into everyday life is embodied in Swatch watches," said Robin Sayetta, MoMA Associate Director of Business Development.

"Swatch is very pleased to celebrate a new step in its rich history with MoMA, which includes several Swatch watches in the museum's permanent collection. It is a real honor to be able to reinterpret masterpieces by Vincent van Gogh, Gustav Klimt and Piet Mondrian and highlight our passion for 20th century art and artists ", comments Carlo Giordanetti, CEO of the Swatch Art Peace Hotel. "We are also extremely happy to include watches designed based on the works of highly rated contemporary artists, such as Tadanori Yokoo and Beatriz Milhazes. The latter will enter our special Swatch X You program".