Among the best known and most appreciated labels based in Milan, Iuter celebrates its 18 years with the Old Enough To Know Better collection, a hymn to the origins of the brand, when the crew was "young and completely crazy". The collection includes collaborations with Frigidaire, Beavis & Butthead, Noyz Narcos and Ilona Staller as well as a selection of graphics and patterns by Studio Temp, Ray Martinez, Tommaso Garner, Filippo Antonioli and Daniel Sansavini.
Tees, hoodies, jackets and other items feature the illustrations of the magazine founded by Vincenzo Sparagna or those of the cartoon by Mike Judge symbol of the 90s together with Ilona Staller and the rap of Noyz Narcos. The background of the shooting is Milan, the city that saw the birth and growth of the brand, a label that has now become the symbol of the aesthetic and the evolution of the scene that took place in the city.
Iuter Old Enough To Know Better collection will be available online on iuter.com, in the Milan store and in selected retailers.