Goodbye to Jeckerson's jeans

UPDATE 11/12/2020: After the news of what seemed like the end for Jeckerson, important updates arrive from C&S, the main licensee of the brand for Italy and Europe. In fact, according to reports, the current situation will not have any repercussions on the production and distribution of the brand's garments for this and future seasons. "What binds us to Jeckerson is a story of excellence that began a long time ago," said the group. “We have been dealing with their collections for more than 15 years, well before becoming licensees of the brand. Today as then, our commitment is aimed at enhancing the entire heritage of quality and style that has always characterized the brand ".

After Rifle, the pandemic crisis claims another illustrious victim of Italian clothing. On 11 November, the Court of Bologna declared the bankruptcy of Jeckerson, the brand created in 1995 by the Chionna brothers and controlled since 2008 by the English fund Stirling Square Capital Partners, which had closed 2019 with a loss of 4 billion.

The application for admission to the arrangement presented last summer and rejected by the Court was useless, after in 2016 the company had already been admitted to the arrangement with creditors in continuity following a crack of 90 million euros. The relaunch attempt in 2017 was useless, when the brand had inaugurated a new store in Milan, while only last year it returned to attend Pitti Uomo.

Thus, one of the most iconic brands of the 2000s disappears, with twenty stores scattered throughout Italy and one brand currently looking for a new buyer. We are facing the umpteenth victim of a fashion system that does not seem to forgive anyone who falls behind, excessively tied to an idea of the past and unable to truly project itself into the future. The brand of the Chionna brothers remains tied to an imagery of the early 2000s in which the accessive and flashy style of the time found bread for its teeth in the famous multicolored pockets of Jeckerson jeans. An unmistakable style, which is inextricably linked to that set of brands often Made in Italy that peeked out in the outfits in an almost innocent and primordial fashion.