The new Slam Jam x GR10K capsule collection
A reflection on conformism
November 12th, 2020
Slam Jam has collaborated with GR10K, an Italian luxury sportswear brand based in Milan, for a small capsule collection in which three neutral garments are used as a symbol of obedience and conformism that plagues fashion retail initiatives. GR10K, while operating in the luxury sector, has as its mission to challenge the elitism of its own market through upcycling and sustainable operating methods.
The capsule consists of only three items: a heavy patch-decorated Polartec fleece, a graphic T-shirt and a fur-lined hat. All three garments are part of the grey-dark colour palette that GR10K has always favoured for its technical garments and are elevated by the presence of removable patches that have branding reminiscent of anarchist symbolism.