Reebok's new "Write Your Legacy" campaign

The Classic Leather Legacy is an important silhouette for Reebok. As Massimo Carnelli, Sr. Director Brand Activation Reebok & e-Commerce says: "The Classic Leather Legacy [...] it comes from one of the most iconic shoes of the brand, the Classic Leather launched back in 1983, now reinterpreted in a modern way through the deconstruct-reconstruct technique". To accompany the return of the sneaker, Reebok involved eight Italian talents including Mecna, Les Twins and Caterina Catoni to create a series of unique stories conveyed on their channels and social profiles, Instagram and Tik Tok and create the Write Your Story campaign.

The sneaker takes up the silhouette of the classic model adapting materials and construction to the trends of the moment. In particular, the midsole appears raised while the upper is composed of mesh and structural elements in leather. The Reebok logo appears in contrast to elements such as eyelets and heel decorations.