Pas De Mer 's 80s inspired infomercial

Over the last few years, Pas De Mer has become one of the leading names in Italy's streetwear scene, becoming well-known also around the world. After the commitment in the fight against Coronavirus, in the toughest lockdown months, with a tee designed to raise funds for the Italian Red Cross, the brand now unveils the lookbook of its FW20 collection, entitled No Promises. 

To dominate, both in the images of the campaign and in the items, is that ironic and smartass attitude that has always distinguished the brand. The whole idea behind the lookbook, in fact, revolves around the concept of teleshopping, taking up, in particular, the effects and aesthetics typical of the Eighties and Nineties, the same inspirations found in the pieces of the collection. 

As in any Pas De Mer collection, hoodies, crewnecks and printed tees can't be missing, adorned with colourful, ironic graphics or the brand logo. This season also sees the introduction of new pieces, silhouettes and fabrics for the brand, such as black silk shirts, printed jeans, bomber jackets, while in the women's proposal the white shirt-dress stands out. To give the final touch we find sweater vests, stadium scarves and graphics benchmark of the brand, from the zebra pattern, used on tees and hats, to the iconic branding 'Girls <3 Pas De Mer'. 

Pas De Mer FW20 No Promises collection is now available on the brand's website.